SWAN Media Project Evaluation (2022 – 2024)
About the project
Client
SWAN Vancouver Society
Timing
2022 – 2024
Our work
SWAN Vancouver is conducting a three-year project aiming to shift the media’s discursive framing of im/migrant sex workers in order to support greater gender equality. Sex work stigma in modern media is pernicious and journalists are largely unaware of how narrow understandings of im/migrant sex workers are elevated to the highest policy and legislative realms through their reporting. The project centres im/migrant sex workers’ lived realities and is creating media resources and guidelines to engage with media outlets. SHIFT Collaborative is supporting SWAN with the development and implementation of a project evaluation framework, and developmental evaluation coaching through real-time reflection and learning processes throughout the project.